Demand for mobile data doubles for second year in a row - ComCom report

The Commerce Commission today released its 2012 telecommunications annual monitoring report analysing the state of New Zealand’s telecommunications markets.

The 2011/12 year was marked by increased activity on mobile devices including smartphones, a mild rebound of investment in the sector, flat company revenues, and a continued fall in market concentration compared to the previous year.

“Fuelled by our ever-increasing use of smartphones and other mobile devices, New Zealanders almost doubled the amount of mobile data they used for the second year in a row. Fixed broadband data use also doubled in the last year with the average amount of data traffic per user now at 19GB per month,” said Telecommunications Commissioner Dr Stephen Gale.

But with increased competition, phone company's mobile data revenue far from doubled - although it did grow more strongly than previous years.

The report also tracks developments in the market since 2006.

“Total retail telecommunications revenues rose slightly in the last two years to reach $5.22 billion in 2011/12 after several years of minimal growth. Revenue growth has tended to be well behind inflation, so, with increasing data use, consumers are getting more for their money,” said Dr Gale.

Market concentration continued to fall in the fixed line voice, fixed line broadband and mobile markets in 2011/2012 as the largest players lost market share.

Other key findings of the report include:

• Fixed broadband connections continued to grow, reaching 1.24 million in 2011/12. This pushes broadband penetration to around 78% of New Zealand households that have a fixed line connection.
• Landline and mobile calling minutes and calling revenue figures showed a modest decline as people continue to use alternatives like texting and social media networks in favour of making a call.
• Telecommunications investment picked up a little to $1.26 billion after peaking at $1.69 billion in 2008/09.
• Naked broadband services (where fixed line broadband is provided without a conventional voice service) have continued to grow in popularity driven by availability of competitively priced fixed line broadband and VoIP services, and the falling price of mobile voice services.
• Investment by Chorus and other local fibre companies is increasing as they work to meet ultra-fast broadband commitments to provide fibre-to-the-home networks in much of the country, however the full financial impact of their investment in the project is yet to be seen.
• The three biggest players in the mobile market moved closer in terms of market share this year. On a connections basis Vodafone had 42% of the market, Telecom 37% and 2degrees 20% as at 30 June 2012, with smaller mobile resellers making up the remaining 1%.

This year’s report covers a transitional period before and after Telecom’s 1 December 2011 split into Telecom and Chorus.

RAW DATA: Annual Telecommunications Monitoring Report 2012