Diane Foreman company secures big Aussie deal
Diane Foreman's ice cream company Emerald Foods has signed a contract with Woolworths Australia that will see its products sold at more than 800 stores across the ditch.Emerald Foods owns New Zealand Natural and sells a range of premium ice cream products
Thu, 29 Apr 2010
Diane Foreman’s ice cream company Emerald Foods has signed a contract with Woolworths Australia that will see its products sold at more than 800 stores across the ditch.
Emerald Foods owns New Zealand Natural and sells a range of premium ice cream products such as Movenpick, Killinchy Gold and Chateau Ice Cream.
Managing director Shane Lamont said the deal is a significant one for the company.
“It is great news to be partnering with such a recognisable brand and provides us with leverage for further expansion.”
Emerald Foods has negotiated full distribution listing for six varieties including Chocolate Ecstasy, Classic Vanilla, Cookies and Cream, White Chocolate and Raspberry, Macadamia and Fruits of the Forest frozen yoghurt.
The company is 100 percent owned by Ms Foreman, who will soon travel to Monte Carlo to be inducted into the Entrepreneur Hall of Fame and represent New Zealand at the Ernst & Young World Entrepreneur of the Year Awards.
She said the expansion of Emerald Foods is global with a new full service New Zealand Natural Café model opening in China this month and adding to the existing and rapidly growing presence in supermarkets in California and Japan.
“Every day there are five new places around the world that sell ice cream made at my Emerald Foods factory in East Tamaki, Auckland.
“Our products are made of 100% New Zealand dairy ingredients, something I am very proud of.”
Currently Emerald Foods sell ice cream through the Gelson network of supermarkets predominantly in California and are now listed with Ralph’s also in California and Aeon supermarkets in Japan.
“The distribution through supermarkets is very exciting and we have only just scratched the surface,” Ms Foreman said. “The next 12 months are going to be huge."
Thu, 29 Apr 2010
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