Digital advertising overtakes print but TV still king
Online advertising taking chunks of the market from TV and newspapers while others are static.
The preferred medium for advertisers is still TV, according to the latest annual report from the Advertising Standards Authority – but only just.
Interactive (online) advertising – which includes online display ads, mobile advertising and search engine listings – is taking chunks of the market
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Campbell Gibson
Wed, 18 Mar 2015
Wed, 18 Mar 2015
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Digital advertising overtakes print but TV still king
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