Christchurch-based SLI Systems, a provider of search and navigation services for websites, has signed Dilbert.com for its new Learning Search service for online publishers. Dilbert.com is the official website for Scott Adams' collection of Dilbert satiric
Christchurch-based SLI Systems, a provider of search and navigation services for websites, has signed Dilbert.com for its new Learning Search service for online publishers.
Dilbert.com is the official website for Scott Adams’ collection of Dilbert satirical comic strips about the inanities of working in large corporations and home to Dilbert, the world’s most photocopied, pinned up, downloaded, faxed and emailed comic strip
SLI Systems’ chief executive Shaun Ryan said, “Dilbert.com receives more than a million visitors a month but their previous site search didn’t make it easy for fans to find, share and license their favourite comic strips. Learning Search for Publishers lets visitors fine-tune their searches, which is particularly helpful when they are seeking the right Dilbert strip to use in a business presentation.”
Before implementing Learning Search for Publishers, the Dilbert.com site only allowed for searches by date range or character, which limited the ability of visitors to find the cartoon strips they wanted, especially since the archive contains over 20 years of Dilbert strips.
"For publishers, our Learning Search technology also enables them to better target any external party advertising on their site, by making the advertisements more relevant to the interests of site visitors. This capability not only increases advertising revenue but also makes for a better visitor experience,” Mr Ryan said.
SLI’s Learning Search for Publishers solves these challenges, providing site search that continually ‘learns’ from visitor behaviour by tracking aggregate search queries and click-throughs, using this information to deliver results based on popularity. This creates more relevant search results based on search terms that visitors are actually using.
Learning Search for Publishers’ advanced search features, such as Auto Complete and faceted navigation, help guide visitors to the content they need. This enables publishers to have more control over how they promote content and deliver targeted advertising – for instance, the ability to create custom landing pages, and to sell advertisements tied to popular search keywords.
In addition, Site Champion, SLI’s user-generated SEO solution, helps drive traffic to publisher websites by using information from visitors’ search behaviour to create high-quality landing pages.
