DraftFCB nabs Air New Zealand lead advertising agency account

DraftFCB is Air New Zealand's new lead advertising agency.

Alex Walls
Thu, 19 Jan 2012

DraftFCB is Air New Zealand’s new lead advertising agency.

The agency picked up the full service account, apart from media, after a competitive pitch.

It is understood there were about four agencies in the pitch, and that DraftFCB pitched before Christmas.

Air New Zealand joins Mitre 10, The National Bank, Genesis Energy, NZI, Greggs, Pak ‘n’ Save and BMW under DraftFCB’s care.

DraftFCB will start work from March onwards.

Saatchi & Saatchi on the roster

One of the agencies pitching was Saatchi & Saatchi, who said it had been included on Air New Zealand's roster.

The agency was thrilled to be included, Saatchi & Saatchi chief executive Nicky Bell said.

"We really enjoyed the process they ran for the pitch and getting to know their team, and we’re looking forward to getting started."

Alex Walls
Thu, 19 Jan 2012