Productivity in Brazil is nuts compared with NZ
ANALYSIS: The first of a series of articles addressing the key issues of NZ’s poor relative productivity.
The annual revenue of three of Brazil’s most successful companies is roughly equal to New Zealand’s entire GDP.
On a recent trip, I visited three of Brazil’s largest and most successful companies. What stood out was that their combined annual revenue – about US$240 billion ($400b) – is roughly equal to New Zealand’s entire GDP. Yet these companies employ only about 375,000 people, compared with
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