The "100% Pure New Zealand" brand – meant to promote tourism but extended for political reasons – is now being used to hurt New Zealand, Trade Minister Tim Groser says.
Mr Groser told a Wellington Employers Chamber of Commerce function today the brand, begun in mid-1999 by Tourism New
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Rob Hosking
Thu, 28 Jun 2012
Thu, 28 Jun 2012
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Enemies within hurtful to '100% Pure NZ' brand, says Groser
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