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Fibre campaign a marketing tool

Lines company Vector appears to be taking advantage of Telecom's recent woes to gather public support for its bid to install “fibre to the door” of 450,000 Aucklanders. According to company tweets, more than 1000 members of the public have sub

NBR staff
Wed, 03 Mar 2010

Lines company Vector appears to be taking advantage of Telecom’s recent woes to gather public support for its bid to install “fibre to the door” of 450,000 Aucklanders.

According to company tweets, more than 1000 members of the public have submitted comments on the www.fibretothedoor.co.nz website since it launched.

Along with social media, Vector is running a television advertisement (see below).

Though the $1.5 billion investment in local companies is a government decision (through its Crown Fibre Holdings entity), public campaigning can only work in Vector’s favour, especially if the company is successful.

 

 

NBR staff
Wed, 03 Mar 2010
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Fibre campaign a marketing tool
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