Fonterra’s bungled response to its whey product contamination scare has drawn criticism from corporate communications experts.
Those spoken to by NBR ONLINE say New Zealand’s largest company, now in full crisis mode, will need to be focussing on being transparent and “containing” the issues
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Georgina Bond
Wed, 07 Aug 2013
Wed, 07 Aug 2013
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Fonterra crisis – what the PR experts say about bungled response
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