Game of Phones: Sky TV’s ultimate move to counter-attack Spark's Lightbox and other new media competition
Could it happen? Two analysts weigh in.
Spark [NZX: SPK] is making more and more of a big deal about its content play, Lightbox. It recently upped the video-streaming service’s launch year budget from $20 million to $35 million, and inked a joint venture with Coliseum Sports Media to form Lightbox Sport, evoking British Telecom's
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Game of Phones: Sky TV’s ultimate move to counter-attack Spark's Lightbox and other new media competition
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