We know what you're thinking: a business that encourages its customers to buy a set of new clothes every season isn't that carbon-friendly.After all, there are members of the Green Party who manage to go years before changing an outfit.Yet fashion designe
We know what you’re thinking: a business that encourages its customers to buy a set of new clothes every season isn’t that carbon-friendly.
After all, there are members of the Green Party who manage to go years before changing an outfit.
Yet fashion designer Trelise Cooper today announced that her business has been certified “Carbon Friendly” - a more loosey goosey, feel-good rating than the more frequently touted “Carbon Neutral” status awarded to organisations after a Landcare Research audit.
To gain her fashionable logo, Ms Cooper bought 131 tonnes worth of New Zealand landfill carbon credits - enough dump space, perhaps, for those chucking out last season’s duds.
In case you’re curious, if you want to get a Marketing Friendly Carbon Friendly sticker for your business, the man to see is Seeby Woodhouse - the Ferrari-driving entrepreneur whose latest venture, Green Carbon, brokered the certification.
A typical Ferrari, in case you were wondering, drives fewer than 4km per litre compared to 20km for the Toyota Prius. That is to say, Italy’s finest veers more toward “Carbon Friendly” than “Carbon Neutral”.
