Groupon launches mobile, location-aware deal service
Yes, there is a way to differentiate yourself in a world of 1001 deal-of-the-day sites.
Yes, there is a way to differentiate yourself in a world of 1001 deal-of-the-day sites.
GroupOn - had a notably sluggish launch in New Zealand today - is making a stab at differentiating itself in the US.
A pilot programme called GroupOn Now has just been launched in Chicago. It involves a location-aware mobile app with just two buttons: I'm bored and I'm hungry. When you press one of the options, you see a deal from a nearby business, such as a cafe.
A rep for GroupOn Australia-NZ managing director Patrick Schmidt (based in Sydney) said there were "no immediate plans" for a New Zealand version of the service.
See more on the Wall Street Journal's All Things D blog here (incidentally, Rob Solomon, name-checked in the Journal's description of management intrigue is still listed as a director of GroupOn NZ, honorary as that title may be). Or check out the official promo video below (complete with dodgy reference to Big Frank:
Chris Keall
Wed, 11 May 2011
Wed, 11 May 2011
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Groupon launches mobile, location-aware deal service
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