Hot on the heels of Orcon and Special Group’s interactive banner ad comes Hell Pizza’s new microcampaign, which is also riding the Interactive Love Train.
It’s a pick-a-path interactive zombie movie – say wot?! – and is being touted by the Hell blokes as a world first.
The movie series is called Deliver Me To Hell (click here to view the first one).
Viewers watch the first movie and then are faced with a choice at the end, such as letting a punter into your car or locking him out.
The link then takes you through to the next phase.
It’s exactly like the old Pick-a-Path books most 30-somethings will remember from their childhood – only it’s interactive, online, in video and features zombies.
All videos except the entry point have been set as unlisted, so you can’t accidentally click on the wrong one, and there’s no easy way to skip ahead.
Users have to follow the video/game in its entirety and are in to win a year’s supply of Hell Pizza as a reward.
So far the campaign’s had a few hits, with more than 3,000,000 views on YouTube within its first seven days.
It’s a hit online and has been featured on ad blogs around the world.
It’s rated 49th most viewed globally on YouTube, but could even be climbing higher.
The Hell guys reckon it’s a world first but it's similar in format to campaigns such as Choose A Different Ending.
Hell Pizza director Stuart McMullin reckons pizza and zombie movies have always gone together well, as the millions of people around the world who have spent an evening enjoying a zombie flick whilseeating pizza will testify.
But zombie movies are always missing pizza in the movie itself. Hell Pizza to the rescue.
Hell’s version features a reputedly tasty combination of violence, scantily-clad ladies, iPhones, zombies and pizza.
“Who’d have thought that a small pizza company down here could make such an impact around the world,” Mr McMullin said. “It’s bloody brilliant.”
Is interactive advertising entering a new dimension?
It's your choice – and must be made in 14 seconds!
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Hell Pizza's choice campaign
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