How the Coalition made itself look heartless
Opinion: Ministers need to manage issues better.
Rodney Hide
Wed, 18 Jul 2018
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Long reads
One of the many things Stephen Joyce did for the previous government was to manage “the optics.” To have a proposal deemed “bad optics” was its death knell.
The “optics” are how the public perceives a policy or decision. It’s the headline or takeout. It’s what’s grumbled about
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Rodney Hide
Wed, 18 Jul 2018
Contact the Writer: rodneyphide@gmail.com
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How the Coalition made itself look heartless
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