How to avoid your product alienating one billion Chinese consumers
Nathan Smith Fri, 20 Jun 2014
(Most western companies tend to do well in China. At least, that’s what the success stories tell us. But many companies still fail spectacularly in the enormous Asian super-economies, and often it isn’t always clear why they hit the rocks.
Those who thrive in China often know that it’s not
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).