Following the success of NextWindow another Kiwi company is taking advantage of the rapidly growing touchscreen computer market, boosted by a relationship with Dell.Palmerston North-based Unlimited Realities was founded in 1996 by David Brebner and began
Following the success of NextWindow another Kiwi company is taking advantage of the rapidly growing touchscreen computer market, boosted by a relationship with Dell.
Palmerston North-based Unlimited Realities was founded in 1996 by David Brebner and began to focus on touchscreen applications in 2006.
The two Kiwi companies aren’t competitors: NextWindow makes the hardware while Unlimited Realities designs touchscreen software applications.
They’ve worked together closely in the past, particularly on Dell’s ‘TouchZone’ – a suite of multi-touch applications for photo and video browsing, music, games and entertainment, released last year.
Following the success of the TouchZone project, Unlimited Realities has continued to work with Dell on its next foray into the consumer market, the Dell ‘Stage,’ which is available on Dell’s latest PC, the Inspiron 23.
Vice-president business development and marketing Ben Wilde said working with Dell had been a “big step up” but one the company had risen to.
“We’ve been doing some very sophisticated problem solving around touchscreen applications.
“We’ve done all this from little old New Zealand so that’s been really exciting and it’s great to take on the those other companies with billion dollar budgets.”
He said the company is cashflow-funded and has no plans to list at this stage.
It has also received plenty of government and industry help, enjoying the support of the Foundation for Research, Science and Technology and being a part of New Zealand Trade and Enterprise’s Beachheads programme as well as TechNZ.
The Dell relationship is somewhat of an open marriage because Unlimited Realities is mostly free to offer its services to Dell’s competitors.
“We’re able to work with other partners. However, there are elements of what we do with Dell that remain exclusive, to do with look and feel,” Mr Wilde said.
“The overall technology is all owned by our company – the applications themselves is our intellectual property.”
Here is a Youtube video about the company.
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