Data driving advertising and editorial at NZME
Sophisticated data stack underpinning new era of targeted advertising, personalised editorial and links to e-commerce, publisher says.
Data, celebrity hosts and snackable content are all focuses for NZME.
NZME appears to have substantially boosted its ability to capture reader and listener data, feeding that back not only to advertisers but also to its NZ Herald newsroom.
With the data, the publisher is aiming to create targeted content bundles and even personalised NZ Herald homepages – while
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