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Me Today grapples with losses, to sell King Honey business

Amid a tough half-year with mounting losses, Me Today aims for recovery with a new CEO, debt restructuring, and an international licensing deal.

Me Today Group is hoping a new Chinese licensing deal can save the company.

Liam Rātana Thu, 29 Feb 2024
Key points
  • Revenue: $2.3 million, down 36% from $3.6m.
  • Loss: $7.3m, compared with a $5.8m loss for the same period last year.
  • Key Takeaway: Me Today faces significant financial challenges with increased losses and reduced revenue, but is looking towards strategic shifts including leadership change, debt restructuring, and international expansion to stabilise and grow the business.

NZX-listed wellness company Me Today Group has reported a worsening loss after tax with revenue down for the six months ending December 31, 2023.

Owner of brands such as Superlife and Bee+, Me Today incurred a loss after tax of $7.3 million, compared with $5.8m for the same period last year.

The

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Liam Rātana Thu, 29 Feb 2024
Contact the Writer: liam@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • Revenue: $2.3 million, down 36% from $3.6m.
  • Loss: $7.3m, compared with a $5.8m loss for the same period last year.
  • Key Takeaway: Me Today faces significant financial challenges with increased losses and reduced revenue, but is looking towards strategic shifts including leadership change, debt restructuring, and international expansion to stabilise and grow the business.
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Me Today grapples with losses, to sell King Honey business
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