Sanford boss sticking to his plans after record interim result
‘If you spend a whole lot of money in marketing, and your ebit line is the same or worse than your competitors, you’re bullshitting yourself,’ David Mair says.
Sanford managing director David Mair.
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Sanford boss David Mair has vowed to continue improving the company's results, after it reported a record interim profit today, despite lower revenue.
The NZX-listed fishing company reported that revenue fell 5.5% to $270.2 million for the six months to March, while net profit after tax rose 24.6%
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