Is $12 million spent on road safety advertising a year worth it?
Marketing experts praise government agency's advertising but the Taxpayer's Union is unconvinced.
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Each year the New Zealand Transport Agency (NZTA) spends roughly $12 million on road safety advertising in the hopes of reducing this country’s road toll.
Advertising is inherently difficult to measure, which means the debate over whether this spend is justified will never end. And the road toll
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Campbell Gibson
Fri, 10 Apr 2015
Fri, 10 Apr 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Is $12 million spent on road safety advertising a year worth it?
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