Burger giant McDonald's has nothing to lose by showing people how to make its burgers at home, a New Zealand marketing expert says.
The fast food business's Canadian arm is on a PR offensive, posting videos to its YouTube page which claim to answer questions from customers.
Those answered so far
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Caleb Allison
Fri, 13 Jul 2012
Fri, 13 Jul 2012
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Is McDonald's really giving away its secrets?
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