Further signs of a recovery in the car sales market have been recorded by Kia Motors, which registered a 166% increase in new vehicle sales for January.The 252 new models registered during January was the highest total recordedby Kia since it entered the
Further signs of a recovery in the car sales market have been recorded by Kia Motors, which registered a 166% increase in new vehicle sales for January.
The 252 new models registered during January was the highest total recorded
by Kia since it entered the market a decade and a half ago.
The sales surge outpaced the 6% growth seen by the whole car sales industry for the month and saw Kia Motors overtaking Nissan to place seventh in the passenger car market with a share of almost 5%.
Kia Motors New Zealand general manager Todd McDonald said January was
traditionally a difficult month for car companies, with most customers still
away on holiday.
“However our newcomers Sorento R and Cerato Koup have attracted a lot of
attention, translating into sales.”
The two-month old Sorento R crossover was the top selling model for Kia in January, with 60 vehicles registered while the Kia Cerato Koup saw 38
registrations in its first month of local sales.
The Cerato Koup has now sold out until the next shipment arrives in March. Two further models are expected to be added to the Kia stable, Mr McDonald said.
“Momentum is starting to build and there is a lot of confidence among our dealer network about the coming year.”
Demand for bigger vehicles – which has already been noted by Turners Auctions – is also on the rise. Kia said the sale of 11 brand new K2900 light trucks was the biggest sales month ever for this vehicle.
