Low-alcohol wines: Big in Europe but not US
“With alcohol, along with things like chocolate, people are buying into the full flavour, the full taste experience,” says Simon Marton, chief marketing officer at Treasury Wine.
Hot Topic
Infrastructure
Low-alcohol wines are failing to make an impact in the US market, the world’s largest, because it is seen as compromising on an indulgence, global winemakers say.
After investing in multimillion-dollar promotional campaigns in the US, vintners including Australia’s Treasury Wine Estates, one of
Want to read more? It's easy.
Choose your best value subscription option
Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
Monthly Premium Online Subscription
NZ$44.95 / monthly
Smartphone Only Subscription
NZ$24.95 / monthly
Premium Group Membership 10 Users
NZ$350+GST / monthly
$35 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$600+GST / monthly
$30 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1250+GST / monthly
$25 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$1875+GST / monthly
$18.75 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
Already have an account? Login
Nevil Gibson for NBR Food Industry Week
Fri, 15 May 2015
Fri, 15 May 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Low-alcohol wines: Big in Europe but not US
47561