Magazine results are in: Day pips Weekly in readership
The numbers from Nielsen have shown Woman's Day is the leading women's title in New Zealand.
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The numbers from Nielsen have shown ACP-owned Woman’s Day is the leading women’s title in New Zealand.
With 784,000 readers from the third quarter 2010 to the third quarter 2011, Woman’s Day beat out the next nearest competitor, APN-owned NZ Woman’s Weekly (NZWW), by 1000 -- something that hasn’t happened in its 22-year history, Woman’s Day said.
The numbers come after Woman’s Day poached Sido Kitchin, who became editor in April after five years at NZWW.
Ms Kitchin said taking the most-read women’s and newsstand magazine in NZ for the first time was a triumph.
“We've had the top spot in terms of circulation for years, but taking the number- one readership spot is validation that Woman's Day is the most popular women's magazine in every way.”
Woman’s Day said the numbers also showed it reached 22,000 more females than its nearest competitor, and that primary readership was on the increase.
Woman’s Day achieved the top position while still losing 15,000 readers from last count in September 2010.
In the weekly publication space, New Idea came in at 447,000 readers and Time at 212,000 readers.
In fortnightly publications, Computerworld had 41,000 readers.
In monthly publications, Australian Women’s Weekly had 659,000 readers, Cosmo had 189,000 readers, Metro had 147,000 readers, PC World had 126,000 readers and SkyWatch had 1,023,000 readers.
For bi-monthly, Cuisine had 400,000 readers, NZ Geographic had 267,000 and Rip It Up had 92,000.
Quarterly publications had Hunting and Fishing New Zealand with 449,000 readers and New Zealand Weddings with 88,000 readers.
Alex Walls
Mon, 31 Oct 2011
Mon, 31 Oct 2011
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Magazine results are in: Day pips Weekly in readership
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