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Marketing & Media
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MediaWorks lands $220m AT billboard deal

New 10-year commercial agreement expected to at least double returns for bus, road, and railside billboard assets from next year.

Signage at Britomart train station.

Auckland Transport has handed MediaWorks a 10-year exclusive contract to manage its portfolio of about 2000 advertising assets, ranging from bus shelters and bus wrap advertising to display screens at public transport stations.

AT chief financial officer Mark Laing – who headed the three-month

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Brent Melville Tue, 15 Jul 2025
Contact the Writer: bmelville@nbr.co.nz
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MediaWorks lands $220m AT billboard deal
Marketing & Media,
110045
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