Marketing plays of 2015: Jelly Tip fever, McWhoppers, piglets and penguins
A year in review in ads and campaigns.
A year in review in ads and campaigns.
Agency: Y&R
Client: Burger King
A viral global campaign in which Burger King asked McDonald’s to team up for World Peace Day was created by Y&R in NZ. The proposal involved BK taking out full-page ads in big name newspapers like the New York Times and the Chicago Tribune (and NBR, of course!)