close
MENU
Hot Topic SCIENCE
Hot Topic SCIENCE
3 mins to read

Marketing plays of 2015: Jelly Tip fever, McWhoppers, piglets and penguins

A year in review in ads and campaigns.

Chelsea Armitage
Fri, 18 Dec 2015

Agency: Y&R

Client: Burger King

A viral global campaign in which Burger King asked McDonald’s to team up for World Peace Day was created by Y&R in NZ. The proposal involved BK taking out full-page ads in big name newspapers like the New York Times and the Chicago Tribune (and NBR, of course!)

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$385+GST / monthly

$38.5 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$660+GST / monthly

$33 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1375+GST / monthly

$27.5 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$2100+GST / monthly

$21 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Chelsea Armitage
Fri, 18 Dec 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Marketing plays of 2015: Jelly Tip fever, McWhoppers, piglets and penguins
54497
true