Hot Topic
EARNINGS
#1
Client: Lotto
Agency: DDB
It feels as if Lotto runs a new ad every week for at least one of its games, and while I admire the Lotto humour I generally don't take much notice. Robyn Malcolm appears in this one as herself, celebrating her overseas success and showing how she's
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MARKETING PLAYS OF THE WEEK: Robyn Malcolm for Lotto, Tower hits out at Aussies, Genesis goes for the double
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