McCaw to back Fonterra
All Black captain Richie McCaw is the “new face” of dairy giant Fonterra.
All Black captain Richie McCaw is the “new face” of dairy giant Fonterra.
McCaw will be an “ambassador” for New Zealand’s biggest company and help build pride among New Zealanders in the dairy co-operative’s brand.
It is understood the Cantabrian will get behind Fonterra’s free milk in schools campaign and other branding initiatives but may not go so far as recommending milk instead of beer at after-match functions.
NBR Staff
Fri, 11 May 2012
Fri, 11 May 2012
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McCaw to back Fonterra
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