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Mega-merger rocks global, NZ advertising industry

Nevil Gibson
Mon, 29 Jul 2013

Four of New Zealand's six leading advertising agencies will soon have the same owner as the result of new mega-merger.

The industry has been hard hit by changes wrought by the internet and declining revenues in the mass media such as newspapers and TV broadcasting.

France's Publicis and

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Nevil Gibson
Mon, 29 Jul 2013
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Mega-merger rocks global, NZ advertising industry
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