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Millennials 'not crazy' about Heineken's portrayal of women

Heineken debuted its latest ad this morning to a group of Kiwi millennials who immediately questioned its portrayal of women. With special audio feature.

Chelsea Armitage
Thu, 04 Feb 2016

Heineken debuted its latest ad this morning to a group of Kiwi millennials who immediately questioned its portrayal of women.

‘Moderate Drinkers Wanted’ is aimed at 18 to 29-year-olds who now, according to research commissioned by the Dutch brewery, think being drunk is unattractive.

“Young

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Chelsea Armitage
Thu, 04 Feb 2016
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Millennials 'not crazy' about Heineken's portrayal of women
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