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Muffin of the Moment: Andrew Holt, incoming MD at Clemenger BBDO

Fri, 03 Sep 2010

Colenso BBDO group account director Andrew Holt has just been appointed managing director of Clemenger BBDO. (See today's print NBR for the exclusive and all the details.) He spills the beans on Colenso's naughty little secret and why he needs a new raincoat.

I start my day with ... a smile, I could still be living in Doncaster!

And end it with ... a goodnight kiss for my little boy, Isaac. A sleeping baby never fails to put the day in context.

And in between, I ... try not to get in the way as my team go about doing an amazing job.

The sneaky secret nobody outside Colenso knows about is ... [managing director] Nick Garrett is the world’s smallest giant.

One thing that surprised me when I moved to New Zealand was ... just how many uses there are for the word “eh”.

I'd rather be in advertising than a history teacher, because ... at our best we are contributing to popular culture, not just talking about it.

I think agencies need to... not be afraid of letting clients into the sand pit – the journey is more fun and more fruitful when we take it together.

My favourite work in New Zealand this year so far is ... at the risk of shamelessly plugging one client and no doubt annoying others, Yellow Chocolate. A simple strategy engagingly and effectively executed across multiple channels. Job done.

My advice for young ad folk is ... be the person that gets stuff done. As Winston Churchill once said, “history will never criticise us for doing too much.”

The first thing I'll do when I get to Wellington is ... buy a better raincoat.

The biggest challenge for advertising in 2010 is to ... keep the faith. We’re a cottage industry of the most interesting, talented people, with some of the silliest haircuts, you could ever hope to find.

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Muffin of the Moment: Andrew Holt, incoming MD at Clemenger BBDO
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