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Names are game in Coke campaign

NBR Staff
Thu, 06 Sep 2012

Coca-Cola’s spring-to-summer campaign to put New Zealand’s most popular first names on millions of bottles and cans is already exceeding the company’s hopes.

New Zealand is the first country after Australia to join the multi-million dollar Share a Coke campaign, which features 150 popular first

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NBR Staff
Thu, 06 Sep 2012
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Names are game in Coke campaign
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