The Accountants 2026: Reconciling with AI

NBR Focus

11 mins to read

Key points

What’s at stake: The country’s 15 largest accounting firms collectively shed more than 500 jobs on the back of 2025’s economic recession.
Background: The firms’ collective revenue only grew about 4% to more than $2 billion in the 2025 financial year, with most firms only recording low, single-digit growth.
Key players: Deloitte, PwC, KPMG, EY, BDO, BakerTillyStaplesRodway, Findex, Grant Thornton, PlusMore, Moore Markhams, Nexia, RSM, Acclime, William Buck, McCulloch & Partners.

For the past 30 years, PwC has conducted a global survey of thousands of chief executives.

This year, that included interviews with more than 100 bosses in New Zealand. There was a bit of stuff about general sentiment and growth expectations, but the headline finding this year was that a whopping

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Hamish McNicol Tue, 14 Apr 2026

Contact the Writer: Hmcnicol@nbr.co.nz

News tip? Question? Typo? Let us know: editor@nbr.co.nz

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