NBR moves to protect paid content
New system protects copyright articles, and subscribers' exclusive right to paywalled content.
Hot Topic
Long reads
NBR has today introduced a system that protects its paid articles, and its subscribers' exclusive right to paywalled content.
The body text of paid articles can no longer be copied and pasted.
For those who want to alert other subscribers to a story, via email or Twitter, a headline and URL can still be copied – either manually, or by using the one-click icons at the end of each article.
The new system has been implemented in such a way that Google indexing, and NBR stories search ranking results, will not be affected, NBR head of digital Chris Keall said.
It is modeled on copy-and-paste protection implemented five years ago by The Australian Financial Review, which recently reported that it had 6711 subscribers - an estimated 2700 gain over the past 12 months.
Publisher Barry Colman recently revealed Nielsen traffic figures showing traffic had grown strongly since the introduction of NBR Online's paywall in July 2009, and that New Zealand's largest exporter, Fonterra, had joined the site's corporate subscription programme. The dairy giant has joined banks, accounting companies, large law shops and government agencies on the corporate subscription programme, on top of individual executive subscribers, who are joining at the rate of 280 a month.
NBR staff
Mon, 11 Apr 2011
Mon, 11 Apr 2011
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
NBR moves to protect paid content
13761