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New Zealand is undoubtedly 100% Pure


100% Pure campaign was never exclusively or even primarily about the environment.

Matthew Hooton
Sat, 17 Aug 2013

The usual suspects are at it again.

After the Fonterra fiasco, the likes of the Daily Mail, Rod Oram, the Chinese Communist Party and the Green Party are again targeting Tourism New Zealand’s 100% Pure campaign.

The charge, as always, is that New Zealand is not 100% Pure but dirty and

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Matthew Hooton
Sat, 17 Aug 2013
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New Zealand is undoubtedly 100% Pure
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