100% Pure campaign was never exclusively or even primarily about the environment.
Matthew Hooton Sat, 17 Aug 2013
The usual suspects are at it again.
After the Fonterra fiasco, the likes of the Daily Mail, Rod Oram, the Chinese Communist Party and the Green Party are again targeting Tourism New Zealand’s 100% Pure campaign.
The charge, as always, is that New Zealand is not 100% Pure but dirty and
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