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Nike pulls 'bullet' ad after Pistorius charged with shooting girlfriend


Sponsor moves fast.

NBR staff
Fri, 15 Feb 2013

A Nike ad featuring Oscar Pistorius and the catchline “I am bullet in the chamber” has been removed from Pistorius’ website following the fatal shooting of his girlfriend, model Reeva Steenkamp.

Mr Pistorius has been charged in relation to the shooting.

At the London games last year, the South African double-amputee became the first disabled athlete to compete in both the Paralympics and the Olympics. 

NBR staff
Fri, 15 Feb 2013
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Nike pulls 'bullet' ad after Pistorius charged with shooting girlfriend
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