close
Margin Call
4 mins to read

The power of purpose

ANALYSIS: Motivation matters for performance - as Team NZ may find out when they defend the Cup in Spain.

Richard Stubbs
Tue, 12 Apr 2022

Team New Zealand's decision to defend the America's Cup outside of New Zealand will be an interesting exercise on the power of purpose.

I still have a t-shirt from Team New Zealand’s campaign in Valencia, which probably had the clearest statement of purpose that I have seen: 'Bring it home'.

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace
NZ Aviation News

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Aviation News - Monthly

NZ$14.95 / monthly

Already have an account? Login
Richard Stubbs
Tue, 12 Apr 2022
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
The power of purpose
Margin Call,Columns,
91169