NZ online ads up 20% year-on-year, but down quarter-on-quarter
Mixed trends in IAB's latest stats from major online publishers.
Mixed trends in IAB's latest stats from major online publishers.
Online advertising rose during the first quarter of 2011 to $68.12 million, a 20% increase over the first quarter of 2010, according to a PriceWaterhouseCoopers study carried out for the Interactive Advertising Bureau (IAB), a group representing major online publishers.
However, the result also represented a dip over the fourth quarter of 2010, when online ads hit an all-time high of $71.11 million.
The first quarter of the calendar year has historically seen a seasonal dip. This year, the IAB says the Christchurch quake also affected the market.
All categories were up strongly year-on-year, but serach and directories (which includes Google and Yellow) grew the most strongly.
• Search & Directories: up 29.81%
• Display: up 22.24%
• Classifieds: up 10.15%.
For the first quarter, only classified bucked the downward trend, growing just over 6%.
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