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NZ Post launches mad new service

Tue, 26 Oct 2010

New Zealand Post Targeted Communications has come up with a fun website that’ll tickle consumers, while at the same time offering marketers a digital-to-mail sampling service to reach exactly the people who are interested in their products.

(Or just interested in free stuff, which is equally excellent.)

The service is called iTRY and it’s now live here.

Mango Communications fruit Jen Ferguson said three major brands are already signed up for the service, aside from the two visible on the site, Hubbards and Bell.

The service is pretty straightforward. Consumers register with their details and in two clicks can be sent the product of their choice.

I’ve already tested it out to see how easy it is to sign up – there’s nothing worse than a site that forces you to sign 63 forms and hand over your birth certificate and a blood sample before it’ll let you get your mitts on your freebies.

READ ALSO: NZ Post setting up Yellow Pages competitor

As it turns out, it’s also quite easy to sign someone else up in a flash! So I’ve signed up David Walden (only with the amended name David Naughty Pants Walden), who will be the lucky recipient of some cereal and tea within the next few days.

Awwww, Devo. Bless! You’re welcome. Enjoy your breakfast.

It goes beyond the site, though. Advertisers invite consumers to text a customised keyword to 879 to register, then a free sample or offer is delivered.

Product information, custom-branded packaging and other offers can also be included.

General manager Dr Sohail Choudhry said he’s excited about the service.

“It offers an invaluable solution for advertisers across a limitless range of brands – not just FMCG brands but a whole range of product and service industries.

“Product trials and information delivery campaigns can be resource-heavy and difficult to quantify, and often don’t produce any customer data. We saw a need for a simple, cost-effective sampling solution that offers accountability, measurability and unique data insights.”

The service enables marketers to measure success and return on investment, and figure out which channels are working for them.

Advertising space is also available on the site.

It’s also a bit of a coup for a company that’s suffering in the digital age, while snail mail volumes go down but delivery area increases, as it attempts to chart a path.

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NZ Post launches mad new service
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