NZ Post takes Send-a-Card one step further

I’ve been rather taken with New Zealand Post’s “Send-a-Card” gimmick that launched last year in November. (Have a peekyboo here.)

The idea is, you can avoid being an e-cheapo from sending e-cards instead of the real thing. You mouse to the website, enter all the relevant details, and a card will be sent to your loved one. A real, live card. Well not live exactly – but a real one, Snail Mail styles.

No more e-cards. It’s so freakin’ easy and fantastic, it makes me angry. Angry!

E-cards are the scourge of society. They’re responsible for all bad things, from crippling loneliness at the sight of an empty letterbox through to those big, pus-filled blisters you get when you haven’t broken in your tramping boots properly. E-cards are even responsible for alcohol-induced harm in society. Broken homes. Flat tyres. Stewart Island breaking away from the South Island. (No, wait – that was Invercargill’s fault. Sorry, e-cards.)

The Send-a-Card thing is cool-a-matic because it brings back a slice of retro and happy childhood memories. Remember how exciting it was to get an actual letter in the mail? If you don’t, chances are you’re a very young Gen Y and if so I recommend you cease reading this post immediately, go to the nearest post shop and send yourself a letter. Preferably a stern one. Then go directly to jail, do not pass Go, except to pick up a copy of something by Voltaire along the way. Do not collect $200, and put your RTD down immediately.

Anyway, I digress. You know you’re in good hands when Send-a-Card is driving the Love Bus. Actual numbers are confidential, but we gather it’s been wildly popular. (Did I mention you can personalize it with a photo? Neat-oh. Look at the card below with mum and the two kiddies. Look how happy they are! You too can be that happy if you use Send-a-Card.)

So, it’s being taken one step further – businesses can sponsor cards that can be sent free by punters, with branded elements like an image or logo.

You can add a redeemable voucher or product code or a link on the card for a special offer. And you can even upload your database and send stuff out to all your contacts.

And they do all the back-end for you. (Sounds naughty, doesn’t it? But I promise it won’t hurt, or compromise your masculinity.)

Have a peek at it here and send your loved one a card today. Or send one to your customers. Or fondle the back-end. Just make sure you ask first.

Happy pumpkins!

And that's what it all looks like. We can't show you the back end though – that's for private viewing only.