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A New Zealand fresh milk exporter has expressed concerns about using NZ Story branding, labelling it a “double-edged sword."
The government unveiled its NZ Story branding materials last night – created with agencies DesignWorks and Assignment Group.
The $3 million “toolkit” for exporters
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Victoria Young
Thu, 07 Nov 2013
Thu, 07 Nov 2013
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NZ Story branding 'double-edged sword'
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