Online trademark registration to be made easier
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EARNINGS
New Zealand companies will soon have a “one-stop-shop” for worldwide trademark registration.
New Zealand companies are now required to submit separate applications in each country where protection is sought.
Commerce minister Craig Foss says New Zealand will be the first country to undertake an “operational preparedness” test before implementing the Madrid protocol.
The announcement came after Mr Foss met with Mr Francis Gurry, director-general of the World Intellectual Property Organisation.
The protocol provides an international regime for the registration of trademarks.
It will enable New Zealand businesses to file a single application directly with the Intellectual Property Office of New Zealand and designate one or more overseas countries where protection is needed.
Mr Foss says he is confident New Zealand’s online trademark registration system will satisfy the required criteria.
Melody Brandon
Thu, 05 Apr 2012
Thu, 05 Apr 2012
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Online trademark registration to be made easier
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