Poll finds difference between what male and female voters think of Jacinda Ardern
An early glimpse at how Labour's new leader goes down with voters | Party says it has now raised 400K in four days | Herald takes Jacindamania to new levels.
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Rich List
While we wait to see whether Jacinda Ardern's media hype will translate to a polling boost for her party, here's an interesting snippet from Noted — looking at male and female voters perceptions of the new Labour leader.
There iss a broad consensus between men and women on factors like whether her age matters, whether her "relentlessly positive" campaign style is appealing and whether they think she will mobilise the youth vote.
But in terms of two questions, there's a big difference:
On the question "Does Jacinda Ardern have the skills required to be a great Labour leader?," 73% of women agree vs 63% of men.
And in response a statement on whether Ardern is "too inexperienced to be Labour leader, let alone PM", 27% of women agree vs 34% of men.
Those are notable differences in perception, but not insurmountable, and of course Helen Clark has previously shown, three times over, that a woman can be elected prime minister in New Zealand.
It would be interesting to also see a break-down of perceptions of the new Labour leader based on age. Certainly the party's new campaign slogan, "Let's do this," draws from the world of social media memes and is unapologetically yoofy (or to, give it a more positive spin, energetic and contemporary. Certainly, like Ardern herself it has got people talking, unlike Labour's dullsville previous slogan, and the bland tag lines being used by others).
Her apparent alpha female routine on Friday morning (letting the Greens know that Metiria Turei would be blocked from any future cabinet) won't hurt her cause.
The Insight quoted by Noted canvassed 1175 eligible voters and was weighted to match demographic data.
See full results here.
Meanwhile, Labour campaign manager Andrew Little says his party has now raised $400,000 in the four days since Ardern took over, while the NZ Herald's Weekend edition has taken Jacinidamania to new heights by mentioning the new Labour leader on just under 50% of pages in its front section.
Still think National might have the strongest slogan, if people could just appreciate the implications pic.twitter.com/mCOeeUnQEp
— Chris Keall (@ChrisKeall) August 4, 2017
Jacindamania on the wane? JA only on pages 1,2 5, 10, 14, 15, 16, 18 of today's Herald pic.twitter.com/noEdxxAvan
— Chris Keall (@ChrisKeall) August 5, 2017
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Poll finds difference between what male and female voters think of Jacinda Ardern
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