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Post-budget spending cut-back could hurt retailers


More bad news for the embattled retail sector - a new poll finds more than a third of households plan to cut back on spending.

NBR staff
Mon, 23 May 2011

Many New Zealanders plan to cut back on spending after the budget, and the intention is highest among middle-income households.

HorizonPoll post-budget research finds 35% of households say they will spend less as a result of the budget.

It particularly affects spending intentions among middle income households.

44.2% of households earning between $51,000 and $70,000 per year, and 42% of households earning between $30,001 and $50,000 a year say they will spend less as a result of the Budget.

The intention to spend less is slightly higher (39% v 35%) among primary household decision makers, and slightly higher (39%) among those who are employed compared with those not in work (29%).

The cut-back is particularly high (53%) among two parent families with three or more children at home.

The survey covers 1652 HorizonPoll respondents nationwide between 11.45am last Friday and 7.40am today.Results are weighted by age, gender, ethnicity, personal income, region and party vote 2008 to provide a nationally representative population sample.

The maximum margin of error at the 95% confidence level is +/- 2.4%.

NBR staff
Mon, 23 May 2011
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Post-budget spending cut-back could hurt retailers
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