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The big black ‘f’ word: Is Black Friday replacing Boxing Day?

Small retailers choosing to offer Black Friday sales only, but Boxing Day isn’t packed away just yet.

Black Friday could overshadow Boxing Day for prime spending period.

Kate McVicar Wed, 20 Dec 2023
Key points
  • What’s at stake: Christmas is an important time for retailers after a challenging year, but some SMEs and smaller players have decided to shift business strategies to Black Friday. 
  • Background: Boxing Day has traditionally been one of the biggest days of the year for the retail sector, but Black Friday is growing in importance. 
  • Key players: Forget Me Not Journals, Megan Hutchison, Bored George, Georgia Patten, Sole Shoes, Rima Yousef, PĀMU, Alicia Haszard, Retail NZ, Carolyn Young. 

The summer Christmas season is a crucial period for many retailers and, after a tough year of economic, political, and social uncertainty, our small and medium enterprises are looking to bank some money. 

However, a number of retailers have made the decision to angle their business strategies away

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Kate McVicar Wed, 20 Dec 2023
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: Christmas is an important time for retailers after a challenging year, but some SMEs and smaller players have decided to shift business strategies to Black Friday. 
  • Background: Boxing Day has traditionally been one of the biggest days of the year for the retail sector, but Black Friday is growing in importance. 
  • Key players: Forget Me Not Journals, Megan Hutchison, Bored George, Georgia Patten, Sole Shoes, Rima Yousef, PĀMU, Alicia Haszard, Retail NZ, Carolyn Young. 
The big black ‘f’ word: Is Black Friday replacing Boxing Day?
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