The ‘dark side’ of white labelling
If they ‘cross a line’ white labels can ‘destroy the eco-system,’ says one researcher.
Illustration: Michael Hickmott.
Lachlan Colquhoun
Tue, 21 Jan 2025
The adoption of private labelled retail products often results in other proprietary brands being deleted from sale, but not before the retailer had mined all the data on the brand and used that to create a cheaper copy with a bigger margin.
So says former supplier turned PhD candidate Lisa Asher, a
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Lachlan Colquhoun
Tue, 21 Jan 2025
Contact the Writer: lachlan@nbr.co.nz
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The ‘dark side’ of white labelling
Retail,
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