The ‘dark side’ of white labelling
If they ‘cross a line’ white labels can ‘destroy the eco-system,’ says one researcher.
Illustration: Michael Hickmott.
Lachlan Colquhoun
Tue, 21 Jan 2025
Hot Topic
Rich List
The adoption of private labelled retail products often results in other proprietary brands being deleted from sale, but not before the retailer had mined all the data on the brand and used that to create a cheaper copy with a bigger margin.
So says former supplier turned PhD candidate Lisa Asher, a
Want to read more? It's easy.
Choose your subscription
Already have an account? Login
Smartphone Only Subscription
NZ$29.95 / monthly
Monthly Premium Online Subscription
NZ$49.95 / monthly
Smartphone Only Annual Subscription
NZ$299.00 / yearly
Yearly Premium Online Subscription
NZ$499.00 / yearly
Premium Group Membership 10 Users
NZ$385+GST / monthly
$38.5 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$660+GST / monthly
$33 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1375+GST / monthly
$27.5 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$2100+GST / monthly
$21 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$999.00 / yearly
Individual
Group membership
NBR Marketplace
Lachlan Colquhoun
Tue, 21 Jan 2025
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Free News Alerts
Sign up to get the latest stories and insights delivered to your inbox – free, every day.
Related News
Free News Alerts
Sign up to get the latest stories and insights delivered to your inbox – free, every day.
Related News
The ‘dark side’ of white labelling
Retail,
107454