close
MENU
Shoeshine
6 mins to read

Is rebranding Woolworths worth the pain?

ANALYSIS: Woolworths has committed $400m to rebranding in New Zealand, but some in Australia believe the company should sell out.

WATCH: Fiona Rotherham speaks with Lachlan Colquhoun

Rebranding a major business is a tricky thing, and it can go one of several ways.

Hardly anyone remembers today that Korean appliance and device manufacturer LG started its life as Lucky Goldstar.

The company figured that Lucky Goldstar made it sound cheap and they wanted a more up-market image and a

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Lachlan Colquhoun Mon, 30 Sep 2024
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Company profile
Powered by: asx logo
Change:
Price
Previous Close
Turnover
Movement
Volume
Avg Daily Volume
Daily High
Daily Low
52 Week High
52 Week Low
Is rebranding Woolworths worth the pain?
Shoeshine,
106049
true