New Zealand has yet another deal-finding site, this time launched by Reach Media - a joint venture between Australia's Salmat and NZ Post (the latter presumably trying to help boost online retailing, with all its courier-post potential). Lasoo.co.nz
New Zealand has yet another deal-finding site, this time launched by Reach Media - a joint venture between Australia's Salmat and NZ Post (the latter presumably trying to help boost online retailing, with all its courier-post potential).
Lasoo.co.nz lets people search, sort and select the latest advertised products from leading New Zealand retailers in their area.
Right now, Lasoo.co.nz offers consumers the opportunity to “pre-shop research” products from several leading retailers, including Bunnings, The Warehouse, Farmers, Baby Factory and Paper Plus Group but not actually buy an item from within the site – a model that will remind many of Telecom's Ferrit (RIP) e-tail experiment.
Ferrit's "window shop online and then buy from one of our partners' shops or websites" approach made sense on paper, but failed to move customers.
Lasoo's gimmicky – or some would say wrong and hard-to-guess or Google – spelling of the site's name also recalls Ferrit.
Some of the many product categories on offer include appliances, automotive, baby care, books, electronics, fashion, health and beauty, furniture, gaming, groceries, home improvement, jewellery, music supplies, sports and outdoor equipment, toys and travel.
iPhone and iPad Lasoo apps are promised shortly.
Users sign up with their own private and secure login details and can then create and save their own shopping list, set-up customised alerts for the best deals and receive exclusive newsletters and special offers.
Greg Radford, CEO, ReachMedia says, “The increasingly complementary nature of online and offline retailing means that consumers are increasingly likely to research a purchase online before proceeding to buy the item offline.
"Our aim is to de-clutter the consumer shopping experience, make online search relevant and create a positive brand experience for both the shopper and the retailer. At the same time, we want to be the instinctive first choice shopping research tool for consumers."
