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Shearer's speech: how not to do it

Rob Hosking
Mon, 28 Jan 2013

Someone in Labour leader David Shearer’s office has decided the best way to convey promise is to use the word "future"’ a lot.

It's hardly a brilliant or original idea – the former advertising men who worked for US President Richard Nixon did something similar in 1968.

So the word

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Rob Hosking
Mon, 28 Jan 2013
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Shearer's speech: how not to do it
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