The perils of marketing niche investments on social media
ANALYSIS: Promoting high-risk offers on Facebook and Instagram seems here to stay, so is more disclosure required?
NBR columnist Maria Slade speaks with Dita De Boni.
In the mid-2000s, Hanover Finance was on a hot streak.
Its advertising strategy using former TV One news reader Richard Long as its frontman had proved highly successful, garnering total assets of more than $1 billion by 2006.
Mum and Dad investors were clearly swayed by claims such as its TV One
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